Peru the richest country in the world campaign launches at WTM
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Peru’s tourism body, PROMPERÚ, officially unveiled its new international marketing campaign – ‘Peru, the richest country in the world’ – at World Travel Market (WTM) today.
‘Peru, the richest country in the world’ embraces a new concept for the term ‘wealth’, and reimagines what ‘being rich’ is really about.
The campaign moves away from one-dimensional destination advertising and aims to present a contemporary creative strategy based on a current trend – the new perception that being rich is based on experiences, including travel, not acquiring more material possessions.
The marketing campaign is presented in the form of a documentary-style film. It will be rolled out via digital and social media advertising.
The campaign has gone live in 20 countries: United States, Canada, Mexico, United Kingdom, France, Germany, Spain, Italy, Holland, Switzerland, Argentina, Brazil, Chile, Colombia, Ecuador, Uruguay, Japan, Australia, Korea and China.
