Where’s the party tonight! Singapore Tourism Board and Zouk reinvent digital experience

The Singapore Tourism Board (STB) has teamed up with Asia’s iconic nightclub Zouk Singapore to organise Zouk Phuturescapes – a series of virtual parties for audiences around the world – in the last weekend of May.

STB and Zouk take virtual parties to the next level by reinventing the existing entertainment and nightlife concept, engaging audiences at home through a curated line-up of local and international DJs and musicians, as well as innovative technology elements such as augmented reality filters and 3D virtual backgrounds.

The collaboration comes naturally, as both brands are attuned to the changes in the consumption of entertainment and nightlife, and are keen to push boundaries and pioneer new concepts to showcase Singapore’s vibrant offerings in these areas, amidst COVID-19. This is also an opportunity to support and showcase home-grown talents on a global stage – an integral part of STB’s Passion Made Possible 1 brand.

STB’s assistant chief executive in marketing group, Lynette Pang said: “We aspire to take the concept of virtual parties to the next level through a mix of content curation, immersive technology, audience engagement, and innovative marketing. In doing so, we will showcase the best of Singapore’s entertainment and nightlife, and shine the spotlight on our home-grown talents.

Comprising three virtual parties, Phuturescapes will kick off in the US on 29 May, followed by Asia and Australia on 30 May, and the UK on 31 May.