Singapore teams up with Niantic to promote tourism offerings through Pokémon GO

The Singapore Tourism Board (STB) has teamed up with American AR technology company, Niantic, to showcase tourism offerings and encourage precinct exploration with the popular smartphone game, Pokémon GO. The collaboration is part of the ongoing SingapoRediscovers1 campaign to support local businesses.

Niantic creates titles to encourage people to explore, exercise and have real-world social connections. With the tie-up between STB and Niantic, players will be able to meet and capture Pokémon or engage in virtual Raids with other players at up to 300 new PokéStops and gyms located at tourism establishments and lifestyle offerings, starting from now on.

These are located at hotels, attractions, retailers, food and beverage establishments as well as at tour ticketing booths in 10 precincts, including Changi/East Coast, Chinatown, Joo Chiat/ Katong, Kampong Gelam and Mandai/Kranji.

STB is also planning to schedule special Raid Battles in some areas. Lim Shoo Ling, STB’s brand director, said: “We are excited by this collaboration with Niantic, which allows us to connect with the passionate community of Pokémon GO players in a fun and innovative way. As they pursue their favourite Pokémon across Singapore, we hope players will explore our precincts, discover hidden gems, and support local business – while staying safe and observing the necessary precautions.”