AccorHotels UK & Ireland appoints new senior VP
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Karelle Lamouche has been appointed senior vice president for Economy and Budget hotels at AccorHotels UK & Ireland.
She will have overall responsibility for operations and marketing across the ibis family of brands – ibis, ibis styles and ibis budget.
Karelle has worked for AccorHotels since 2003, most recently as VP of Marketing, Communication and CSR, where she was responsible for planning, development and implementation of the organisation’s marketing strategies, marketing communications, online marketing, public relations and CSR activities, both externally and internally for AccorHotels brands across the UK & Ireland.
Thomas Dubaere, managing director AccorHotels UK&I said: “Over the past few years, ibis has disrupted the classic codes of the economy hotel segment and 2016 will see the brand continue its pioneering revolution in this segment. Karelle’s experience and skills will be instrumental in overseeing this process. We have ambitious expansion plans in the growing UK market, and our budget and economy hotels will be vital parts of this growth.”
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