Aiana Hotels and Al Sawari Holding create management company
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Al Sawari Holding and Aiana Hotels & Resorts LLC have signed a JV to create Aiana Hotels & Resorts, a global hotel management company.
Looking to establish upper upscale hotels, resorts, and serviced apartments in the Middle East, Indian Subcontinent, and South East Asia, the new company will also bring the first Asian-inspired hotel to Qatar.
Al Sawari Holding and Al Faisal Holding chairman Sheikh Faisal Bin Qassim Al Thani said that due to the long standing relationship between Qatar and India, “there is great synergy in the similar way that we travel”.
“This is why we want to bring Aiana as a new lifestyle hotel brand to the Middle East and will continue to support Aiana through our ambitious expansion plans for acquisitions in key destinations starting with the property in Doha with many more to follow in Western Europe (London) and The United States of America,” he asserted.
Aiana Hotels & Resorts LLC joint managing director and chief executive officer Amruda Nair said he was confident the new brand would become the preferred choice of travellers.
“I was fortunate to meet H.E. Sheikh Faisal bin Qassim Al Thani who shared my passion for hospitality and supported my dreams and ambitions of creating an Indian brand with a global presence,” she explained.
“Our service, design, and operating philosophy is geared to exceed the expectations of a new generation of savvy travellers. We call it Hospitality 2.0.”
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