Air Serbia contracts Sabre for tech upgrade
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Air Serbia is introducing a new technology platform to support its growth strategy and enhance the Air Serbia travel experience.
To support this vision, Air Serbia has selected Sabre Corporation to provide a full suite of technology solutions and consulting services including Sabre’s SabreSonic Customer Sales & Service (CSS) passenger reservations system.
The agreement will see Air Serbia move to a single, connected platform for passenger reservations, check-in and boarding, and all other critical airline operations including flight operations and network management. In addition, the airline will implement Sabre’s airport technology to enhance the service offered by Air Serbia Ground Services at Nikola Tesla Airport.
By migrating to Sabre’s software, Air Serbia aims to streamline daily operations, reduce operating costs, strengthen revenue generation and retailing, and drive more ancillary revenue opportunities, enabling the airline to provide guests with a personalized service and a better and more consistent travel experience.
“Air Serbia has had phenomenal business growth over the past two years and the shift to Sabre will not only support our continued growth but revolutionise the guest experience,” said Dane Kondić, Air Serbia’s chief executive officer.
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