All Blacks star in Air New Zealand’s new safety video
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Air New Zealand has teamed up with the All Blacks rugby team for its latest in-flight safety video.
New Zealand players including Richie McCaw, Dan Carter and Israel Dagg, along with international rugby greats David Campese, Martin Johnson and Agustin Pichot, star in the ‘Men in Black Safety Defenders’ film. The video also features American actor Rip Torn, who starred in the Men in Black movies.
“We recently extended our sponsorship of the All Blacks and New Zealand Rugby through until 2020 and thought what better way to celebrate than with a safety video,” said Air New Zealand’s head of global brand development, Jodi Williams.
“We’ve worked with the All Blacks on previous safety videos and thought it would be fun this time around to have them step into the shoes of the other highly trained Men in Black. The result is not only entertaining but makes people sit up and take notice of the key safety messages.”
All Blacks captain Richie McCaw said the players enjoyed making the video.
“We had a lot of laughs on set and were blown away by Israel’s hidden singing talent. If rugby doesn’t work out for him he clearly has a promising career as a back-up singer.”
But Campese, the former Australian winger, said his appearance in the film is likely to come at a cost.
“I’m expecting to get a right ribbing from my mates for appearing in a video promoting the All Blacks, Australia’s key opponents. They’ll never let me live it down,” he said.
Men in Black Safety Defenders will be rolled out across Air New Zealand’s fleet from today. CLICK HERE to watch the video.
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