Amadeus aims to grow non-specialist cruise sales
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Amadeus has become a member of CLIA UK & Ireland in a bid to boost cruise sales among non-specialist agents.
The technology firm is looking to boost its cruise sales and revenues through the membership, particularly through travel agents that do not focus on the sector.
“The challenge is how to entice the nine out of 10 traditional land-based holidaymakers to experience the many benefits of a cruise. That’s why our latest technology caters not only to cruise specialists but to the more generalist travel agents too,” said Diane Bouzebiba, managing director of Amadeus UK & Ireland. “Our partnership with CLIA is based on a shared vision to equip travel professionals with both the know-how and tools needed to sell cruise at every opportunity.”
Andy Harmer, CLIA UK & Ireland director added: “A tremendous amount of work is being done to communicate to travel agents that a cruise is a viable alternative to land-based holiday and I’m delighted that Amadeus is joining CLIA to further this message.”
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