Go fast or go home: Amadeus to ‘provide speed and accuracy’ for Ctrip brand Trip.com

Amadeus has partnered with Trip.com to provide the Amadeus Master Pricer Instant Search, delivering speed, accuracy and booking availability where every second counts.

In today’s ‘instant-search and instant-answer’ world, customers want instant data at a click of a button. So, how do online travel agencies (OTAs) keep them on their website to make a booking? The answer is speed.

But this is no simple feat, as the average traveller tends to look at 38 bookable fares before buying according to Amadeus. If holding a buyer’s attention is not a big enough task to bear, remember that it is also equally important to deliver the best price and the most relevant and bookable fares.

Amadeus Master Pricer with Instant Search, used by clients such as Kayak, aims to provide “an immediate response aggregated from millions of real booking results” to essentially improve a travel agency’s bottom line.

Trip.com, a brand under China’s Ctrip – the world’s second-biggest OTA – has joined forces with Amadeus, to try to retain their customers’ attention. Through the Amadeus Master Pricer Instant Search, it will aim to deliver the ‘ultimate search and shopping experience’ to customers.

“Speed, accuracy and booking availability”

Trip.com is Ctrip’s international travel platform, with focus on non-Chinese language and customers. It already has solid partnerships with Skyscanner in place and is growing quickly. According to Ctrip Group’s CEO, Jane Sun, to say that every second counts in today’s world of online travel is not an exaggeration.

She said in a statement: “Amadeus’ solution delivers a powerful combination of speed, accuracy and booking availability that our customers want, and this is critical to helping Trip.com differentiate its offering. This partnership is also key to supporting Trip.com’s rollout to English-speaking customers in international markets.”

With the use of the technology, Trip.com joins some of the world’s leading OTAs and metasearch companies. Through a five-year agreement with Amadeus, the company will be able to present economic and convenient offers to travellers – a critical response to converting online ‘lookers’ into ‘bookers’.

“The ability to respond fast is a competitive advantage”

“We are excited to support the growth of a dynamic company like Trip.com. The online travel space is increasingly crowded, and we believe that the ability to respond fast is a competitive advantage. But this must be delivered hand in hand with relevance and availability,” said Decius Valmorbida, senior vice president, Travel Channels, Amadeus.

Amadeus Master Pricer Instant Search is a solution designed for travellers who want and need an immediate response. It uses advanced algorithms and finds answers from an aggregated data consisting of millions of real booking results. And just like how consumers want answers today – it is concise, relevant and instantaneous.

Valmorbida concluded: “We’re confident that Amadeus Master Pricer is the best solution to deliver this and more, and will give Trip.com an edge over others as it scales into new markets.”