Amadeus secures Air Canada content and ancillaries
Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly
Air Canada has signed a new distribution agreement with Amadeus, providing travel agents with full access to the national carrier’s fares and ancillary services.
The multi-year deal will continue to distribute the airline’s fares and availability via the Amadeus GDS. And for the first time, Air Canada start using Amadeus Fare Families and Amadeus Ancillary Services, which allow agents to sell the airline’s complete range of merchandising content.
“We are very pleased at having achieved this win-win agreement with Amadeus that allows both parties to evolve their distribution strategies while it delivers the technology solutions to grow our business globally,” said Duncan Bureau, Air Canada’s vice president of global sales.
“The agreement broadens Air Canada’s distribution capabilities around the globe to meet our international growth objectives and aligns our distribution strategy of providing the right content in the right channel under the right economics.”
Holger Taubmann, Amadeus’ senior vice president of distribution, commented; “The renewed partnership between Air Canada and Amadeus is great news for the industry and comes at an exciting time given Air Canada’s ambitious growth plans. We are very pleased to support Air Canada’s multi-channel distribution strategy and pioneering approach to merchandising, ensuring that travellers will be able to shop for the airline’s innovative products and services through the channel of their choice.”
Amadeus will connect to Air Canada’s interface via XML, providing complete access to the airline’s products. Using Amadeus Fare Families and Amadeus Ancillary Services, Air Canada will be able to roll out its new merchandising strategies to indirect channels.
“This agreement will… allow Air Canada to respond to the evolving marketplace in areas of commercial interest. Amadeus subscribers will be able to book Air Canada’s full range of content and best fares, including those available through the carrier’s internal reservations system and its consumer and third-party websites,” Amadeus said in a statement.
Comments are closed.