Guests star in Center Parcs’ new campaign

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

A still from the new advert
A still from the new advert

Center Parcs has revealed a GBP4 million marketing campaign starring its own guests.

The new 50-second television advert will debut during Downtown Abbey on Christmas Day with short films showing the six families featured to be put online.

The advert features the track ‘Best Day of my Life’ by US band American Authors with lyrics such as ‘But all the possibilities/No limits just epiphanies’ which the company hopes will showcase its parc offerings.

“With the opening of our new Village at Woburn Forest only a few months away, we are launching our biggest and most integrated campaign ever. The end line ‘Your Family, Your Time’ encapsulates the endless opportunities there are for families to spend fun time together and enjoy a short break in a way which is very personal to them,” said Colin Whaley, Center Parc’s sales and marketing director.

Klook.com

EXPERT OPINION

You might also like

Comments are closed.

Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close