CLIA has launched its cruise learning programme for French-speaking agents.
Travel agents in France who become CLIA members will have access to ‘Cruise Experts’, which combines online training and dedicated unique resources in one place while also offering agents the opportunity to work towards industry recognised accreditation.
The number of French cruise passengers rose by nearly 14 per cent to 593,000 in 2014.
To support the online portal, CLIA will also launch a number of French travel agent-focused events in 2016 to bring together travel agents, cruise line executives and industry partners to further inform travel agencies in all aspects of cruising.
The Cruise Experts online platform is organised into three distinct areas. The Learning Academy provides almost 90 cruise and cruise sales training modules together with a resource centre containing more in-depth reports and statistics.
The Cruise Tool Box features resources to assist agents during the sales process including the unique digital brochure rack; specially created CLIA factsheets; a fully updated cruise search engine and CLIA Destination Guides.
The third area is CLIA Cruise Dailywhich features the latest cruise news and special guest columns, and a centralised calendar of cruise industry events open to travel agents.
CLIA director Andy Harmer said: “The launch of Cruise Experts in France demonstrates CLIA’s commitment and its cruise line members in growing cruise sales. CLIA UK & Ireland has made a significant investment in Cruise Experts with almost 6,800 travel agents active on the UK website over the past 12 months, so I’m delighted we are sharing these assets with our European colleagues.”
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