UK touring and cruise operator, Cosmos Tours has confirmed it will continue to use its name after the Monarch Group’s announcement to drop the Cosmos brand.
The move follows Monarch’s decision to integrate Cosmos Holidays into its own structure and drop the famous brand. Cosmos Tours is no longer connected to the Monarch Group.
Cosmos Tours has refreshed the brand with a new design. The new look is being rolled out across all marketing material as well as the second edition collection of 2016 brochures.
Cosmos in the UK dates back to 1961 when the business started as a coach operator offering both coach and air tours to Europe from its first base, a small office in south London.
Associated with the international ‘Globus Family of Brands’, the company’s origins go back even further to the 1920s when the current owner’s father started operating coach tours in Lugano, Switzerland.
Alan MacLean, Cosmos Tours’ managing director commented: “Our commitment to the British traveller and the UK travel industry spans over five decades and is at the core of everything we do.
“The Cosmos name has an incredible heritage not only with British travellers but on a worldwide basis. We are all excited about the future as we look at strengthening the brand and taking the business forward to enhance our customer proposition in all aspects of the service and products we offer. Agents and customers can look forward to an exciting choice of fully flexible touring and cruising holidays as we develop our worldwide programme particularly in all aspects of the cruising industry.”
The tour operator has developed its cruise package programme significantly for 2016 with the launch of a first dedicated river & coastal cruises brochure as well as adding three more cruise line partners MSC Cruises, A-Rosa and CMV Signature River Cruises to its cruise portfolio.
The cruise division recently reported a strong start to 2016 sales with an overall increase of 25% (year on year) across all seasons, which is reflected in the high growth of trade sales of packaged river cruises with French operator CroisiEurope.
Based in Bromley, the touring and cruise specialists include holiday brands, Cosmos Tours & Cruises, Avalon Waterways and Archers Holidays. Until 1 November 2014, the company shared business premises and services with the Monarch Travel Group.
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