Crystal Cruises debuts new dynamic website

Crystal Cruises has unveiled its new website, which showcases the company’s multiple brands including Crystal Yacht Cruises, Crystal River Cruises, Crystal Luxury Air, Crystal AirCruises, Crystal Exclusive Class cruises and Crystal Residences.  

Visually inspired by the company’s All Exclusive brand campaign, the website features extensive video content, an interactive Cruise Calendar and an industry-first “compare” feature that allows users to explore options not only within a single Crystal brand, but across all Crystal experiences.

“It is imperative that travellers glean a true sense of what is in store for them on a Crystal holiday when they visit our website,” said Edie Rodriguez, president and CEO of Crystal. “With its responsive infrastructure and stylish design, our new site offers guests a comprehensive portal to Crystal’s collection of luxury travel experiences that they can navigate with ease.”

Compatible across all types of technology, the new Crystal website utilises a horizontal swipe experience with a tablet-first approach to the design. The flow-design and reimagined content presentation leads visitors through holiday planning and discovery with more concise content and easy-to-use tools. Combining new engaging online experiences with enhancements of the original features, some highlights of the new website include:

• Interactive Cruise Guidebook – updated with engaging slide shows, simplified usability and information about each vessel to bring the Crystal Experience to life.
• Dynamic Cruise Calendars – new filters and an updated design allow for enhanced ease when navigating type of travel (ocean, yacht, river), destinations, departure dates and duration.
• Innovative Compare Feature – the newest component to Cruise Calendar allows for comparison of up to three voyages on any Crystal experience, as well as the ability to compare travel among the different Crystal travel experiences.