Euro hotel sector performs strongly in November

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The European hotel industry recorded positive results in November in the three key performance metrics when reported in Euro constant currency, according to data compiled by STR Global. hotel_generic

Compared to November 2014, Europe reported a 0.8% increase in occupancy to 68.1%, a 4.1% increase in average daily rate to EUR107.74 and a 4.9% increase in revenue per available room to EUR73.40.

Despite this, London saw declines in occupancy (-3.5% to 81.7%) and RevPAR (-1.2% to GBP121.28). However, ADR in the market rose 2.4% to GBP148.49.

Regionally, ADR drove performance for the month, especially in Southern Europe, where RevPAR rose 13.2% to EUR64.13. Southern Europe’s top-performing countries in RevPAR were Malta (+52.1%), Spain (+21.9%) and Italy (+19.2%).

At the market level, Paris, France, and Brussels, Belgium, saw performance decreases stemming from the terrorist attacks of 13 November.

France reported decreases in occupancy (-3.1% to 58.2%) and RevPAR (-1.4% to EUR73.83). ADR was up 1.7% to EUR126.84.

Ireland posted a 5.5% increase in occupancy to 74.0% as well as double-digit growth in ADR (+18.9% to EUR112.39) and RevPAR (+25.5% to EUR83.14).

The Netherlands recorded increases in each of the three key performance metrics: occupancy (+4.4% to 69.7%), ADR (+5.9% to EUR108.92) and RevPAR (+10.6% to EUR75.95).

Russia experienced increases across the key performance measurements: occupancy (+3.0% to 52.9%), ADR (+8.7% to RUB4,681.58) and RevPAR (+12.0% to RUB2,476.38).

Athens reported decreases in occupancy (-5.4% to 55.9%) and RevPAR (-3.4% to EUR54.92). ADR was up 2.0% to EUR98.18.

Milan posted a 5.1% increase in occupancy to 69.3% as well as double-digit spikes in ADR (+32.1% to EUR151.55) and RevPAR (+38.9% to EUR105.08).

Paris experienced decreases in occupancy (-12.1% to 66.5%) and RevPAR (-1.3% to EUR165.68). ADR increased by double-figures (+12.3% to EUR249.12).

Klook.com

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