The European hotel industry recorded positive results in the three key performance metrics in September, according to September 2015 data compiled by STR Global.
Compared to September 2014, Europe reported a 2.3% increase in occupancy to 80.7%, a 5.4% increase in average daily rate to EUR123.55 and a 7.8% increase in revenue per available room to EUR99.76.
The UK saw nearly flat occupancy (+0.3% to 85.3%) and increases in ADR (+5.5% to GBP96.46) and RevPAR (+5.8% to GBP82.27). England’s hosting of the Rugby World Cup has seen hotels in Cardiff, Twickenham, Newcastle and Leeds enjoy the most significant RevPAR gains.
Ireland posted a 2.5% increase in occupancy to 88.7% as well as double-digit growth in ADR (+16.9% to EUR119.63) and RevPAR (+19.8% to EUR106.06). For the month, Ireland was one of the strongest performing European countries in absolute occupancy and ADR. Demand has grown year to date by 5.3%, and occupancy in the country has eclipsed 80.0% in five consecutive months. Thanks to strong demand, ADR in Ireland has increased 15.3% year to date.
Italy reported a 9.7% rise in occupancy to 83.0% and double-digit increases in ADR (+13.1% to EUR162.86) and RevPAR (+24.1% to EUR135.13). Significant performance increases occurred in Milan, which hosted Fashion Week (23-29 September) and Expo Milano (1 May to 31 October). Absolute occupancy in the market reached 89.0%, and RevPAR increased year-over-year by 43.6%.
Russia experienced double-digit growth in occupancy (+16.5% to 69.7%) and RevPAR (+27.9% to RUB3,574.12). ADR in the country was up 9.8% to RUB5,128.55. According to STR Global analysts, the devaluation of the Russian Ruble has had a positive impact on hotels in Russia, and domestic travel has served as a main driver of growth in the industry. In addition, Sochi, a holiday destination, reported increases of 25.0% in occupancy and 40.9% in ADR.
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