Europcar has teamed with music streaming service Spotify to launch an innovative competition on social media offering customers the chance to win a road trip through South East Asia, spanning Singapore, Malaysia and Australia, for themselves and a partner.
Tapping into the themes of travel and adventure #MyEuropcarRoadTrip is calling on leisure and business travellers to post their personal road trips in their car on Facebook and Instagram.
Open in the UK and all European countries where Europcar operates a subsidiary (including Belgium, France, Germany, Italy, Portugal, and Spain), the video or photograph that garners the most votes will win the prize.
“This international initiative enables the Europcar group to accelerate the digitalization of its brand and make the company image more dynamic. With #MyEuropcarRoadTrip, we want to create brand preference within our community and deliver a differentiated experience to both current and future customers,” said Cyrille Giraudat, chief marketing & clients officer of Europcar Group.
Competition entrants have until 21 August to take a photo or short video of a key moment during a recent road trip, when safe to do so, and then post it with the hashtag #MyEuropcarRoadTrip on either Facebook or Instagram. Entrants are also encouraged to campaign for themselves by collecting votes for their videos or photo through their own social media platforms.
Spotify, the competition partner, has compiled an ideal road tripper playlist, including the best adventure and travel themed songs as well as some classic movie soundtracks. The playlist will provide participants with the music tracks to accompany their creative efforts or can simply be used as a soundtrack for their travels anywhere in Europe.
There are also 75 runners-up prizes of a Ricoh Theta 360° camera (for the next 75 entrants with the most votes) and the first 500 entries to the competition will receive a Fotomate code enabling them to receive printed copies of their five favourite photos.
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