Gold Medal gears up for 2017 with new options, incentives
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Long-haul operator Gold Medal has added over 250 new properties and 45 tours to its new 2017-18 brochure portfolio to provide agents with more opportunities to sell holidays across the world.
The new suite of ten brochures includes five to North America (USA; Las Vegas, California & the West; Florida; Canada and the Caribbean & Mexico) plus Dubai & Arabia; the Indian Ocean; the Far East; Australia, New Zealand & South Pacific and the travel specialist’s new-look Africa portfolio.
Next year’s South Africa brochure has been rebranded as ‘Africa’ to reflect the 45 per cent year-on-year growth across the continent and 28 per cent increase in room night bookings. The new collection now includes destinations across Kenya and Tanzania for the first time, including Mombasa and Zanzibar, and the operator is already seeing double digit growth for the Africa product for 2017.
Japan has been newly added to the Far East brochure, with six day tours and six hotels now on offer. From 2017 Gold Medal customers will also have the chance to enjoy Macao as more than just a day tour, with the former Portuguese colony now available as an add-on destination or twin-centre option for those visiting neighbouring Hong Kong.
As Canada reports a 35 per cent year-on-year growth in revenue, the dedicated country brochure has been expanded to include the vast wilderness and natural beauty of The Yukon and Alaska. The three new itineraries will capitalise on continued interest in the destination and offer a mix of self-drive and escorted tour options.
The Middle East has also been performing well for Gold Medal, with Arabia up 22 per cent over the last year in terms of both revenue and room nights. To maximise the appetite for great value destinations in the region, Ajman has been added to the 2017-18 Dubai & Arabia programme. The smallest of the seven emirates and just half an hour from Dubai, Gold Medal believes Ajman’s Arabian Gulf location, mountain backdrop and fantastic air connections will be welcomed by travellers looking for a more laid-back Arabian break.
To coincide with the new collection Gold Medal has introduced two new booking incentives to run throughout the peak booking season. Every week from 2 January to 26 February 2017 agents who book a package holiday with Gold Medal will be entered into a weekly prize draw to win a holiday of their choice worth up to £2,500 – that’s eight holidays up for grabs. Fifteen agents will have the chance to win a place on next June’s VIP FAM trip to Queensland, Australia with Gold Medal and Tourism and Events Queensland and Qantas.
Gordon McCreadie, director of sales and marketing Gold Medal and Travel 2, said: “As agents move into their peak booking period, our teams across the business have worked hard to deliver ten brochures that reflect the ever-growing appetite for new destinations across our key product areas.
“From well-known countries such as Kenya and Japan to emerging territories that include Ajman and Macao, we are confident that having an increased portfolio of interest-packed holiday options with quality accommodation throughout will prove a great asset to agents as they approach their busiest time.”
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