To celebrate the Easter long weekend, Heathrow Express has announced that children aged under 16 and accompanied by an adult guardian, will now travel for free. 
The airport train service has run its ‘Kids go free’ offer in the past for limited periods of time. But from Friday it will become a permanent fixture.
The initiative is part of the company’s plan to increase the number of leisure travellers using the 15-minute service.
Fraser Brown, director of Heathrow Express said: “As many parents know only too well, some travel organisations tend to charge families with children more, not less, in the school holidays. We are doing the opposite.
“Two thirds of the people who use our service are travelling on business. We want to encourage more leisure passengers, families in particular, to use our service. Allowing children to travel free at all times from now on is a key part of doing this.
“As well as making things easier for hard-working families heading abroad for a break, we also want to welcome more families visiting Britain from overseas.”
Over the Easer weekend, Heathrow Express is also running a price offer aimed at adult leisure travellers. It is reducing single standard tickets from £21.50 to £10 and return tickets, valid for travel after the four-day period, from £35 to £31.50.
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