Hertz takes on Discover the World Marketing in KSA, Bahrain
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The Hertz Corporation has appointed Discover the World Marketing as its new General Sales Agent (GSA) in Saudi Arabia and Bahrain. The new appointment is in line with the Company’s expansion strategy to enhance outbound car rentals from the two Gulf countries.
Discover the World, which has existing GSA partnerships with Hertz in nine other countries, aims to grow Hertz outbound revenue from the two Kingdoms to key global destinations such as the USA and Europe by more than 50%.
Hertz car rental transactions from Saudi Arabia to overseas destinations were up 21% year-on-year for the first six months of 2013, while the top ten countries of choice were the USA, UAE, South Africa, Qatar, France, Germany, UK, Switzerland, Italy and Spain.
In Bahrain, outbound Hertz car rentals grew 13% year-on-year from January to June 2013, with the UAE, United States, Qatar, Oman, UK, Germany, France, Kuwait, South Africa and Italy on the top-ten list of travel destinations for Hertz Bahraini customers.
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