Holiday Inn Express has previewed its ‘Next Generation’ hotels, which are set to be rolled out across Europe in 2016. 
Modelled on guest insight, the Holiday Inn Express brand’s Next Generation guest experience has been developed with industry-leading experts to meet the changing needs of today’s ‘Smart Travellers’, IHG said.
The hotel lobby, dining area and guest rooms have been redesigned, the brand’s service delivery revamped and a new food and beverage concept launched. Guests can enjoy the hotel’s most innovative and efficient smart technological solutions at every stage of their stay.
Special features in some of the new guest rooms include:
Smart TVs enabling guests to stream their own media from a personal device or log in to apps such as Netflix using the hotel’s free Wi-Fi.
A larger, cosier, bed with a padded, noise-reducing headboard which takes inspiration from a business class aeroplane seat. The high, soft back also provides back support for working or watching television in bed.
A flexible work/rest corner where traditional desks have been replaced with a comfortable, ergonomically designed multi-use chair and table that can be moved around the room.
Stored in a full-length mirror, guests can access an iron, ironing board and a hairdryer.
Further innovations include:
Ability to view your room and its location in relation to hotel amenities, stairs, elevators and emergency exits via tablet screens. Guests can also choose their room.
Located in an integrated lobby and food and beverage experience, the new Express Café & Bar is an inviting ‘pit-stop’ for guests.
It offers simple, honest food done well and is specifically designed to better fit guests’ need for quickly prepared and tasty food, on the go.
You can choose between having an in-hotel Express Start™ or have it ‘to go’.
The Next Generation guest experience for Holiday Inn Express will be launching across Europe and adapted for new build hotels and properties undergoing renovation. The plan is for at least one in every four of the brand’s European properties to feature it within the next three years, starting with Holiday Inn Express London – Park Royal, Holiday Inn Express Grimsby, Holiday Inn Express London – Ealing and Holiday Inn Express Portsmouth – North.
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