Kuoni refreshes brands
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Kuoni Global Travel Services has unveiled its refreshed GTA and group travel brands at WTM.
The company has separated its brands to differentiate between the independent and group travel markets. As a result, GTA will accommodate the FIT (frequent independent traveller) market while Kuoni Group Travel Experts will handle groups and Kuoni Destination Management will be its MICE brand.
“New looks for GTA and Kuoni Group Travel Experts strengthen our already powerful proposition. Behind them remains the heritage of two global companies with more than a century of experience between them,” said Rolf Schafroth, chief executive for Kuoni Global Travel Services on the news. “Our fresh imperative addresses the particular market forces influencing customers.”
