STR Global has released its preliminary data for London July 2015 data for London, England, indicates positive year-over-year results in each of the three key performance metrics.
London’s hotel sector reported year-on-year increases in supply (+2.6%) and demand (+5.4%), and a 2.7% increase in occupancy to 88.3% in July, according to the latest data from STR Global.
Average daily rates (ADR) rose 4.3% to £151.27, while revenue per available room (RevPAR) increased 7.1% to £133.54.
According to STR Global analysts, London saw accelerated occupancy and ADR growth following the conclusion of Ramadan (17 July) as hotels capitalised on an influx of visitors from the Middle East.
The commencement of school holidays in in the UK in mid-July also brought families to the capital, while the strength of the US dollar relative to Sterling contributed to an increase in US visitors.
After a slow first half of 2015, July’s demand growth and improved performance indicators point to a stronger second half for London, STR said in a statement.
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