London is the most Googled city in the world for art galleries, performing arts and innovative art and design, according to a new report released by London & Partners, the Mayor’s official promotional company for the city, and Google.
Search insights from Google show that London’s theatres generate more searches than those in any other city, while international searches for globally renowned museums rank the Science Museum in London as the most Googled museum in the world.
The Natural History Museum and the British Museum rank second and third according to Google, followed by The New York Metropolitan Museum of Art and the Smithsonian Museum in Washington, D.C.
The data from Google also shows that London is the most searched for city in the world to visit. Separate research published by London & Partners and MHM Insight reveal that in 2014/15 London’s museums and galleries received 17.9 million overseas visits, accounting for 57% of the total 31.5 million visits.
Mayor of London, Boris Johnson said: “London is without a doubt the cultural capital of the world. Tourists are flocking to our great city in ever-increasing numbers, drawn by our exceptional cultural attractions and landmarks. Our world-famous museums, galleries, theatres and performance venues have done a terrific job creating and attracting the blockbuster exhibitions and events that form this spectacular Autumn Season of Culture in London. If you are planning to travel in the months ahead, London is a city not to be missed.”
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