MBR City to augment tourism to Dubai
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The concept of a new city was launched today, named ‘Mohammed Bin Rashid City’. The City will feature world class leisure facilities and provide an integrated environment for development of entrepreneurship and innovation. 
The first component focuses on family tourism, and will include a park that is equipped to receive 35 million visitors, and largest family centre for leisure and entertainment in the Middle East, Africa Indian sub-continent and region. This centre will be set up in collaboration with Universal Studios and include over 100 hotel facilities to meet the needs of visitors from the region.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE and Ruler of Dubai announced the establishment, setting new benchmarks in urban development in the region.
Comprising four key components, the second component, focuses on retail, will feature the largest shopping mall in the world. The third component will include a largest area for arts galleries in MENA. The fourth component will see development of a unique area that will provide an integrated environment for entrepreneurship and innovation in the region.
Making the announcement, His Highness emphasized, “The current facilities available in Dubai need to be scaled up in line with the future ambitions for the city. Therefore we have to start work immediately on the third phase of development that is aligned to our Vision till 2030 and boost the UAE economy to enable it to enter a new era in which it will become the capital of entrepreneurship, arts, culture, and family tourism for over 2 billion people.”
His Highness highlighted that the current accelerated growth rates require Dubai to start immediate preparations for the future because within just six years, number of passengers passing through Dubai airport will reach more than 90 million people.
The new city will be located between Emirates Road, Al Khail Road and Sheikh Zayed Road, and will include Mohammed bin Rashid Gardens Project. It will be connected to Downtown Dubai and Business Bay through a crossing that will be named the ‘Cultural Crossing’ which will include art galleries and create the largest area for arts in the region.
Highlights
- MBR will feature a massive park which will be 30% bigger than Hyde Park in London
- The largest mall in the world will be constructed called ‘Mall of the World’, which will be capable of receiving 80 million visitors a year
- ‘Mall of the World’ will be connected to a family entertainment centre developed in collaboration with Universal Studios International
- The centre will be the largest in the region and is expected to attract six million visitors each year
