MSC Cruises celebrating the first three months of its Status Match initiative after over 240 clients switched to the brand in the UK.
Launched at the end of October 2015, Status Match allows guests with valid loyalty club memberships from other cruise lines, hotel groups and tour operators to join the ‘MSC Voyagers Club’ scheme and automatically match their existing level of benefits.
MSC Cruises executive director UK & Ireland Giles Hawke said: “This is a fantastic result for us. The first three months of Status Match have proved what we knew all along – that holidaymakers really appreciate great service, great value and added extras.
“Clients from the UK have really embraced Status Match and are keen to discover what a cruise with MSC is all about. Status Match is a very innovative way of disrupting the market and giving customers the added incentive to try our cruises.”
Membership of the MSC Voyagers Club guarantees a 5% discount on cruise prices, with tiered ‘Classic’, ‘Silver’, ‘Gold’ and ‘Black’ rewards levels offering a spectacular range of onboard privileges. MSC Voyagers Club also offers members access to a range of specially chosen ‘Voyages Selection’ sailings with additional discounts of up to 15%.
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