MSC Cruises to introduce Status Match programme in UK
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MSC Cruises has revealed it plans to roll out its innovative Status Match programme in the UK.
From October 26, guests with valid loyalty club memberships from other cruise lines, hotel groups and tour operators will be able to join the MSC Voyagers Club loyalty scheme and automatically match their existing level of benefits.
Membership of the MSC Voyagers Club guarantees a 5% discount on cruise prices, with tiered ‘Classic’, ‘Silver’, ‘Gold’ and ‘Black’ rewards levels offering a range of on-board privileges. MSC Voyagers Club also offers members access to a range of specially chosen ‘Voyagers Selection’ sailings with additional discounts of up to 15%.
The Status Match programme has already been introduced in a number of markets, including the US, Italy, Germany and France.
MSC Cruises executive director UK and Ireland Giles Hawke said: “The Status Match programme has already proved to be a great success in other countries so it is great news guests in the UK can now enjoy its benefits.
“The scheme is a great way of encouraging those who have not tried MSC Cruises to join us and understand what our Mediterranean way of life is all about while retaining all the perks and privileges they are used to.
“We are sure the initiative will help our trade partners by encouraging customers to try something new. Selling MSC Cruises is great for agents, who benefit from best-in-class commissions, including pre-purchased extras such as shore excursions and drinks packages.”
The addition of the Status Match facility follows the launch of the revamped MSC Voyagers Club programme in July 2015.
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