New Zealand seals Qantas marketing tie-up
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Tourism New Zealand (TNZ) and Qantas have announced a new marketing partnership aimed at boosting visitor arrivals into New Zealand on Qantas flights.
The Memorandum of Understanding (MoU), which was signed by TNZ’s chief executive, Kevin Bowler, and Qantas’ regional general manager for New Zealand & Pacific Islands, Rohan Garnett, at the TRENZ 2012 travel trade event in Queenstown, involves a NZ$4 million (£1.95m) commitment split between the two parties from 1 July 2012 until 30 June 2014. The money will be invested in partnership marketing campaigns in NZ’s key visitor source markets.
TNZ’s Bowler said the UK remains one of New Zealand’s largest source of visitor arrivals, alongside Australia, the USA and Germany. But other Qantas destinations will also be targeted.
“Qantas remains a significant airline out of the US, Germany and Europe and we expect this partnership to help tackle some of the challenges we face in those markets with the high New Zealand dollar and global financial crisis,” Bowler said. “Through partnership marketing we achieve greater reach and effectiveness of our campaigns by combining funds and offering attractive offers for potential visitors”.
