NH Hotel Group has launched a new premium brand as part of a new five-year plan.
The NH Collection brand will house the company’s upper-upscale hotels that have ‘extraordinary comfort levels, a carefully developed offering and personalised care’.
Amenities like professional hairdryers and Nespresso machines will be in each hotel room with services also including express laundry, courtesy pressing, in-room newspapers, high-speed WiFi, late check-out, late breakfast and top fitness facilities.
The first hotel in the collection will be the NH Collection Palazzo Barocci hotel in Venice, a boutique-style 59-room property.
By the end of the year the collection is expected to have 33 members and to add another nine in 2015, with locations including Spain, Italy, Mexico, Argentina and Czech Republic.
“I am very proud to present a new category of hotel created with the objective of offering consumers truly extraordinary experiences which they will want to relive thanks to top-quality products and services, a carefully developed offering and exceptional attention to detail” said Federico González Tejera, CEO of Madrid-based NH Hotel Group.
The new brand is part of a five-year strategic plan that has seen a ‘new brand architecture’ created that will offer clearer segmentation.
Managing Director of the Italian Business Unit, José María Basterrechea, said: “The official opening of the new NH Collection Palazzo Barocci in Venice marks a major milestone for the NH Collection brand. We are proud to have a hotel of this calibre in Italy, that truly represents the brand’s exclusive values and which will unquestionably become a benchmark in our country and abroad”.
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