In the wake of the second wave of the pandemic in India, OYO has rolled out VaccinAid, a vaccine visibility initiative to drive awareness and social reinforcement among small and medium hotels and homes to get vaccinated against COVID-19. OYO also believes that vaccine visibility will be a key factor to build trust and confidence among consumers when they are ready to travel again. Therefore, promoting vaccination as a cause is very important to the impacted tourism and travel industry. With this initiative, OYO has become the first app in the travel ecosystem to show vaccine status of staff of its partner hotels.
According to OYO’s internal consumer survey, 87% respondents said they would prefer hotels with vaccinated staff when they return to stay at hotels. With VaccinAid, as a part of the booking journey, users on the OYO app will have visibility on hotels and homes with vaccinated staff, either with the first dose or second dose of the COVID-19 vaccine. This enables users to book hotels with immunized staff and thereby acts as an accelerator on both sides of the platform.
Abhinav Sinha, global COO and chief product officer in OYO said: “This initiative is crucial to aid the recovery of impacted industries across the board, specifically for travel due to pandemic-led restrictions and the worry of stepping out. Vaccination is the most important initiative to beat the virus. With mass vaccination drives taking place across the country, self-declared vaccine visibility on the app is a simple yet powerful intervention to reinforce trust among consumers. This is also our small way of promoting the larger cause of vaccination among our customer base as well as with our hotel partners and their staff.”
Recently, OYO Care launched a fundraising campaign with Ketto to support Doctors For You, an initiative to provide safe stays, food and care for frontline medical staff and doctors, as they travel and fight COVID-19 across India. The initiative aims to add more beds and serve patients effectively. Presently, Doctors For You is operating 4000+ beds across 16 COVID-19 Care Centres with a team of 800+ corona warriors, mobilising doctors, nurses and healthcare staff not only from India but across the world.
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