Preferred Hotel Group has been assigned to represent the new NH Collection of hotels.
Under the agreement Preferred will provide sales, marketing and distribution support to 20 NH Collection properties starting with the current 14 in Spain, Italy, Mexico and Argentina.
Six additional hotels in Germany, Belgium and the Netherlands will join in early 2015.
“NH Hotel Group’s decision to partner with Preferred Hotel Group from the outset of the NH Collection launch is testament to our strength in key markets and success in executing innovative global strategies,” said Susan Devine, executive vice president of Europe for Preferred Hotel Group.
“Preferred Hotel Group and NH Collection share a vision of what defines luxury hospitality to today’s traveller. We are pleased to align with this progressive company and look forward to a long and mutually beneficial relationship,” she added.
Rufino Perez, chief commercial officer for NH added: “With a strong foothold in key markets, especially across the Americas, and a proven track record of successfully supporting some of the world’s finest luxury hotels and resorts, Preferred Hotel Group is the ideal partner to support NH Collection’s entry into the luxury hospitality sector.”
NH members now under Preferred
Spain: NH Collection Madrid Palacio de Tepa, NH Collection Madrid Paseo del Prado and NH Collection Madrid Abascal
Italy: NH Collection Venice Palazzo Barocci, NH Collection Florence Porta Rossa, NH Collection Genoa Marina and NH Collection Turin Piazza Carlina
Mexico: NH Collection Guadalajara, NH Collection Monterrey and NH Collection Santa Fe
Argentina: NH Collection Buenos Aires Jousten
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