Qantas aims to drive Japanese visitors to NSW events
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Qantas and Destination NSW have teamed up for a new campaign aimed at bringing more Japanese travellers to major events in Sydney and New South Wales.
Supported by Qantas’ new direct daily flights from Tokyo’s Haneda Airport to Sydney, the joint campaign will initially aim to drive more Japanese visitors to the Vivid Sydney 2015 event and Blackmores Sydney Running Festival.
Running from 1 April until 30 June 2015, the initiative will incorporate print and digital advertising on trains operating on the Keikyu Narita Airport and Haneda Airport lines, via Tokyo.
It will also promote regional destinations in NSW including the Blue Mountains, Port Stephens and Hunter Valley.
“This campaign leverages our exciting 2015 Sydney events that have proved popular with Japanese visitors such as Vivid, and promotes fantastic experiences available across regional NSW to one of our top international priority markets,” said Destination NSW’s CEO, Sandra Chipchase.
“We are very proud of this innovative campaign with Qantas, and are confident the promotion of the new Qantas service will help drive visitation to Sydney and regional NSW and encourage Japanese visitors to experience Australia’s number one state,” she added.
The new campaign is part of a AU$30 million (US$23m) three-year partnership between Qantas and Destination NSW.
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