Qantas launches kids’ flyers club
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Qantas’ youngest flyers will enjoy a range of new benefits when travelling with Qantas, following the launch of “The Joey Club”.
The world’s most successful children’s entertainment group The Wiggles joined Qantas to make the announcement, treating guests to a pop-up performance at Sydney’s Qantas Club.
The programme recognises Qantas’ youngest customers and aims to create memorable and engaging travel experiences for them and their families.
“Looking after our loyal customers, including our tiny travellers, is incredibly important to Qantas,” said Olivia Wirth, Qantas Group Executive, Brand, Marketing and Corporate Affairs.
Joey Club initiatives include a Qantas Joey Club novelty passport for new Australian-based Frequent Flyer members (aged 3-10 years old) where they can record details of their flight; special dedicated kids menus in domestic lounges, including made to order sandwiches in animal shapes, fresh fruit and snacks such as popcorn and sultanas; a larger investment in the children’s inflight entertainment channels. There is a dedicated children’s movie channel with 21 hours of content (with latest releases screening on board shortly after their cinema release, as will happen with the upcoming Frozen 2) and a dedicated TV channel with 28 hours of TV shows, with The Wiggles and Peppa Pig the most popular.
The Joey Club comes on top of existing family friendly services offered by the national carrier, including dedicated kids zones across the Qantas domestic and international lounge network complete with iMac computers, children’s furniture, toys and books.
Qantas’ Frequent Flyer Programme also offers Family Transfers, a points transfer feature where parents can transfer or gift Qantas Points to their children or other family members up to four times within a 12-month period.
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