Qantas moves newspapers online
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Qantas has started offering the PressReader app, which allows passengers to read thousands of newspapers and magazines online.
Accessible via the Qantas App, PressReader offers almost 4,000 magazine and newspaper titles in more than 60 languages, which are now available for download prior to a Qantas flight. They can then be stored on the user’s device and read during the flight.
The move is intended to increase the amount of choice offered to passengers and reduce the weight and cost of providing print newspapers.
“Many people use flights as a way to catch up with their reading, so this new service opens up a huge library of titles for people to choose from before they take off,” said Qantas’ group executive for brand, marketing & corporate affairs, Olivia Wirth. “We built PressReader into the existing Qantas app to make it easier for customers to manage all parts of the journey through the one application.”
The ‘Download Newspapers and Magazines’ feature will appear in the Qantas app from 24 hours prior to departure. Once this appears, passengers will have 12 hours of unlimited access to download content. PressReader is available for either iOS or Android devices.
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