QTA concludes GCC roadshow
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Qatar Tourism Authority (QTA) announced a
successful end to their road show covering six cities across the Gulf to boost awareness of Qatar’s tourism offerings for Eid AL Fitr and Eid Al Adha. During the road show, QTA delegates from the hospitality, culture, sports and leisure sectors met with business and incentive travel professionals to highlight and educate on the potential of Qatar as an ideal destination to celebrate the two Islamic holidays.
The Gulf Cooperation Council (GCC) road show 2012 started in the Eastern Province of the Kingdom of Saudi Arabia, Al Khobar, and moved on to Riyadh, Kuwait, Muscat, Abu Dhabi and concluded in Dubai. QTA’s tourism strategy aimed to promote Qatar’s heritage and past while highlighting its focus on building the future by promoting the five major pillars: Meetings, Sports, Culture, Leisure and Education.
“The road show was an initiative launched by specifically targeting professionals in the MICE industry,” said Abdulla Malalla Al Bader, director of tourism at Qatar Tourism Authority. “Qatar is preparing for a robust economic future, and tourism will play a key role in creating a diverse and sustainable economy. Conducting this road show across the GCC was important because we want as much interaction with all the Arab neighbouring countries especially during the two auspicious Islamic holidays,” concluded Al Bader.
