QTA convenes tourism marketing workshop
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The Qatar Tourism Authority recently convened its international representation offices and local tourism and hospitality sector stakeholders. The meeting was for a Framework Workshop on Strategic Tourism Marketing Initiatives for 2014 and beyond. The two-day workshop was held at Ritz-Carlton Doha. The meet also aims to update source market representation and provide an opportunity to share the Tourism Marketing plan for 2014.
Rashed Al-Qurese, QTA director of marketing and promotions said: “This workshop is an opportunity to prepare for the year ahead in a strategic and coordinated way. As Qatar’s tourism sector is developing rapidly, it is critical that people representing Qatar abroad are aware of the developments and plans ahead, as well as hear first-hand from local stakeholders on their new products, services and plans for 2014.”
QTA is expanding its network of representation offices. Other offices are scheduled to launch in 2014 and beyond in line with the Qatar National Tourism Sector Strategy 2030 (NTS-2030). Tourism is on the upswing in Qatar. The latest figures released for Q3 of 2013 showed that all key indicators of the tourism sector demonstrated improvement and growth from the previous year comparable period. The largest source of tourism is from the GCC, with regional visitors increasing by 20% in Q3 2013 compared to Q3 2012. International arrivals are also increasing. Tourists coming from other continents rose by 13.36%, with arrivals from Asia showing the biggest increases at 18.27%.
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