Rixos rolls out expansion plans
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In an effort to create a Turkish niche in the market, the Rixos Group has announced that it will expand its operations abroad this year with the addition of five new hotels to its present chain of 16. Hotels will be opened in Egypt, Kazakhstan, Azerbaijan and UAE as well as a hotel in Turkey this year, rounding out the company’s current presence in Turkey, Middle East, North Africa, Commonwealth of Independent States (CIS) and Europe bringing the total number of Rixos hotels to 21.
The biggest of the company’s new ventures will be in Egypt, Sharm El Sheikh, where Rixos will open a 700-room hotel on the Red Sea. In the UAE, as previously announced, Rixos Hotels is launching the first all inclusive hotel of a large magnitude, consisting of 627-rooms in Ras al-Khaimah.
Rixos will be opening its first property in Azerbaijan before the end of 2012. Quba is the ancient city from the 15th century will be located on the Quba Mountain. The hotel will have a special architectural design and will consist of 210 rooms with a bed and breakfast concept.
Rixos Hotels will be launching their third property in Kazakhstan, Rixos Borovoe Lake. The most lucrative operations remain in Turkey, where by the company plans to open Rixos Bomonty Residences within the next three months. Rixos Pera Istanbul, meanwhile, has been booked since it opened its doors in May.