Skiing no longer the main agenda for winter holidaymakers: report
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A new winter ski report released by Club Med has revealed that more than a tenth of holidaymakers don’t actually ski or board on a winter sports holiday.
The Changing Face of Family Skiing report reveals that winter sports enthusiasts are no longer heading to the slopes just to ski, as 81% of Brits agree there is more to do on a ski holiday than skiing and boarding, and are opting for additional winter sports activities.
The results showed, of those who didn’t ski or snowboard on their last holiday, an ever-growing range of adrenaline-fuelled options are now being chosen instead, including Cross-Country Skiing, Nordic Walking and Snow Shoeing.
Two thirds (61%) of those questioned agree that with the extra winter fuelled activities, ski and snowboarding holidays are now a better experience for children than they used to be. According to the results from the report, skiing does however continue to remain a popular holiday for families, with 93% considering a snow sports holiday as an option in the not so distance future.
With more people than ever hitting the slopes this season, etiquette was explored within the Changing Face of Family Skiing report which revealed that less than two-thirds of skiers (61%) are actually confident they understand the rules on the piste, a figure which drops to just half (54%) for those who haven’t skied in the last two years. Older skiers are however more aware of ski etiquette (66%) than the younger generation (55%).
Rules on the piste are often overlooked by skiers including respect for others on the slopes; respect for information, markings and signs; correct speed and behaviour; and rules around overtaking on the slopes.
Bookings for winter family holidays are already up by 9% for this season versus last at Club Med, with a large proportion having not skied before. The results come as Club Med reveal their third annual Ski Report.
Top alternatives to Skiing and Snowboarding
- Cross-Country Ski Walking (15%)
- Dog Sledding (15%)
- Ice-Skating (11%)
- Rock Climbing (9%)
- Bobsleighing (6%)
- Cross-Country Skiing (4%)
- Nordic Walking (4%)
- Snow-Shoeing (4%)
With all-inclusive bookings growing in popularity, half (52%) now incorporate some form of added leisure activity within the cost such as Walking Tours, Ice Skating, Massages, Rock Climbing or Snowmobiling, the Club Med report found.
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