Slovenia welcomed 24% more British visitors in the first half of 2015 than during the corresponding period last year, according to the latest data published by the country’s statistics office.
With a 15% increase in overnight stays, the UK now ranks as the country’s fourth largest tourism source market, behind Italy, Germany and Austria.
The month of June in particular saw record-breaking figures with a 43% increase in UK arrivals and 23% increase in overnight stays. Notably, the country hosted an international between England and Slovenia in Ljubljana, the capital, last month. June also saw the launch of new flight connections between London Southend and Maribor (the country’s second largest city).
Slovenia has played an important part in the British travel industry in the last few years, hosting several travel trade events such as the 2013 Travel Network Group Conference at Lake Bled, followed by the 2014 ABTA Travel Convention.
Tine Murn, head of UK and Ireland communications of Slovenia Tourism, said: “We are extremely satisfied with the latest results and will continue to build our presence in the UK, which we strategically value as one of the core markets for Slovenian tourism. We believe Slovenia is a perfect destination for British holidaymakers with its stunning nature, incredible range of activities and rich culture – all only two hours away.”
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