Starwood Hotels & Resorts has confirmed London’s Great Northern Hotel will mark the debut of its Tribute Portfolio brand in Europe.
Launched in April as Starwood’s 10th brand, Tribute Portfolio is a collection of high-end independent hotels and resorts.
The company said the signing of the Great Northern Hotel – a historic King’s Cross London landmark – is a significant step in the global roll-out of Tribute Portfolio and “reflects the growing global trend for independent, yet dependable high-end travel experiences”.
“We are delighted to welcome the Great Northern Hotel as the first Tribute Portfolio property in Europe,” said Dave Marr, global brand leader for Tribute Portfolio and Sheraton Hotels & Resorts. “The hotel has been designed with such meticulous attention to detail, and we’re excited to partner alongside [owner] Jeremy Robson as he continues to bring his independent vision to life.”
Situated within the new Western Concourse of King’s Cross and just 25 metres from the Eurostar terminus at St. Pancras International, the Great Northern ranks among the capital’s finest upscale boutique hotels.
Having first opened in 1854, the hotel has been exquisitely refurbished and re-designed by Victorian master builder Lewis Cubitt to evoke the glamour and grace of the building’s past.
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