Kerala Tourism

Kerala Tourism minister PA Mohamed Riyas has launched a virtual travel guide that gives access to all information on tourism locations through QR Code for visitors to the state

Kerala Tourism launched its 24×7 WhatsApp chatbot ‘Maya’ to enable tourists to access all information and updates about the tourism ecosystem in the state

Kerala Tourism is preparing to roll out aggressive promotional campaigns across the country, targeting diverse segments of travellers

After houseboats, Kerala Tourism is betting big on caravan tourism — ‘Keravan Kerala’ — for the post-pandemic revival

Promoting Kerala as a safe and glamorous honeymoon destination, Kerala Tourism has launched a high-octane campaign by stapling it with lyrical micro-video songs to lure honeymooners from…

Kerala has launched a major marketing initiative to tap the immense tourism potential of the Malabar region by roping in top tour operators from India and abroad to attract domestic and…

Kerala Tourism has brought out an application that encapsulates the beauty of ‘God’s Own Country’ and provide information on tourist destinations with a single click

Kerala government has launched a mass drive to make the tourism destinations in the state ‘complete vaccinated zones’ by giving jabs to everyone working in the sector

Kerala Tourism has launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in the…

Showcasing the best of Kerala’s vibrant folk and ritualistic art traditions, the seven-day cultural festival ‘Utsavam 2021’ has got off to a colourful start, featuring hundreds of artistes…

Kerala has launched work on the Travancore Heritage Project to conserve and showcase the cultural richness and tangible legacy of the erstwhile Travancore kingdom

In a major green initiative, Kerala Tourism has launched a project to create Miyawaki model micro forests at 22 tourism spots in 12 districts across the state

Kerala government has now opened all the tourist destinations in the state, except beaches, for visitors from 12 October

Taking into account the success of the first Champions Boat League (CBL), a novel experiment of Kerala Tourism of bringing together all the snake boat races in the state on a competitive…

In a bid to increase the tourist footfall from China, Kerala has become the first Indian state to partner with the China Ready programme, which has already been conducted in 48…

Kerala Tourism has regained the pre-floods tourist footfalls, registering an impressive growth rate of 14.81% in the second quarter of the current year as against the figures of the…

A number of Indian corporates and well-known celebrities having interest in national sports leagues are in active discussions for franchisee acquisitions of Kerala Tourism’s inaugural…

After a lull in tourism owing to the floods of last year, God’s Own Country is now witnessing more incoming tourists, thanks to domestic arrivals. Tourist arrivals in Kerala shot up by…

Sensing the immense and innumerable possibilities of promoting Kerala as a destination for ‘Adventure and Activity based Tourism’, the State Tourism Department is focusing on developing new…

Etihad Airways is marking 10 years of flying to Kerala with the addition of more flights to the southern Indian state. The Abu Dhabi-based airline has launched a fourth daily flight…

Kerala Tourism has rolled out a new promotional campaign in Dubai targeting Arab travellers.  As many as 200 Kerala-branded taxis will ferry the message of ‘A Faraway Land Four Hours…

In an effort to bring in the sports glamour, Kerala has recently roped in German tennis legend Steffi Graf as the ambassador for its Ayurveda system of healthcare. The decision was…

The eighth edition of Kerala Travel Mart concluded recently, having broken a series of attendance records. The three-day event at the Samudrika Convention Centre, Willingdon Island,…

Kerala Tourism has signed an agreement with UNESCO to preserve the state's heritage and promote the ancient 'Spice Route'. A Memorandum of Understanding (MoU) was signed recently…

The Mobile App Idea Competition organised by Kerala Tourism, and conducted by Invis Multimedia has now concluded. Contestants were invited to brainstorm and submit creative and…

Kerala is developing various segments in order to achieve a 10% growth in tourist arrivals this year. The tourism board is attracting tourists to experience adventure, heritage and…

The Kerala government has announced a major tax concession for the state during the upcoming state budget.  The budget presented in the state assembly last week by finance minister K…

Kerala Tourism has launched a responsive web design for optimised viewing on multiple devices, including mobile phones  and tablets. The website has been rebuilt with HTML 5 which…

Kerala Tourism has launched a major project to upgrade road signages in the state. The state is all set to install 1,600 signboards with an estimated investment of INR3.44 crore.…

Kerala Tourism plans to tap the US market by organising road shows in New York, Chicago and Los Angeles this month.   The move to aggressively market Kerala in the United States comes…

Kerala Tourism is looking at tapping the Japanese market for inbound tourism.  The state tourism board has showcased the ‘God’s Own Country’ at the JATA Travel Showcase 2013 in Tokyo…

The Ministry of Tourism has decided to support the Kerala Boat Race.  The race is annually held in backwaters of Alleppey and surrounding areas. Minister of Tourism, Dr K Chiranjeevi…