TAT hosts Indian agents FAM
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The Tourism Authority of Thailand (TAT) hosted a familiarisation (FAM) trip for 30 agents from India.
The FAM trip organised in the first week of March, helped the agent’s better sell Thailand to family and leisure clients during the upcoming summer holiday in India. The visit also proved to be timely and helpful in restoring the confidence of the Indian travel community in the post-political unrest return to normalcy in Bangkok.
In line with the strategy to expand its marketing efforts in secondary emerging cities of India, about half of the agents were invited from Ludhiana, Muzaffarnagar, Chandigarh, Agra, Guwahati, Bengaluru and Ahmedabad. The group visited Chiang Mai, Hua Hin and Bangkok.
Thawatchai Arunyik, governor of TAT said, “Although the focus of this trip was more on introducing the range of new products, we also included some long-standing natural and cultural attractions which are very popular with families, especially children.”
Typically, Indian leisure travellers generally go shopping and sightseeing in Bangkok, Pattaya, Phuket, and Ko Samui, with an increasing number also heading to Krabi, Chiang Mai, Hua Hin, and Kanchanaburi.
TAT is expecting that Indian arrivals across all customer and market segments will grow exponentially as the free trade agreements between India and ASEAN are implemented and make progress.
In 2013, Indian visitors to Thailand totalled 1,049,856, up 3.61% over 2012. In 2014, the tourism board is expecting 1,070,000 Indian visitors to Thailand.
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