Indonesia’s Tauzia Hotel Management has launched a new campaign designed to entice female travellers.
The ‘Woman’s Touch’ initiative has been rolled out at 12 Harris Hotels in Indonesia and will see a selection of new product offerings designed to appeal to women. These include a special bag filled with female-friendly amenities such as free massages vouchers, face masks and shower sponges. Tauzia will also equip rooms, upon request, with hair straighteners, curling irons and yoga mats.
“We wish to extend a personal recognition to women, who represent today a growing number of our guests and are increasingly becoming part of key decision processes,” said Christophe Glass, Brand Director of Harris Hotels. “Whether they are staying for business, leisure or both, our objective is to give them a special touch and meet their needs during their stays within our hotels.”
Currently Harris operates a portfolio of 12 hotels in operations in Indonesia, but plans to open another 26 by the end of 2015.
