Thomson Airways rolls out iPads to cabin crew

Thomson Airways has completed the roll out of iPad minis to its 2,500 cabin crew following a successful trial at Luton Airport last year. 

The move follows the introduction of tablets for all TUI UK & Ireland’s resort staff this summer to better connect the workforce and offer a more personalised service to holidaymakers.

With the flight marking both the start and end of the holiday, equipping the cabin crew with iPads will help them share destination knowledge from the resort team with customers in the air and make recommendations on everything from restaurants to excursions.  They will also be able to pass on special requests and alert the resort team to celebrations such as birthdays or anniversaries to make customer’s holidays more memorable.

During the trial last year, iPad-enabled crew were able to test the technology and offer a more personalised service including welcoming customers back on-board by name. The airline said feedback from customers and crew had been extremely positive with 83% of staff taking part in the trial saying that they felt positively about using iPads as a part of their job.

John Murphy, managing director for Thomson Airways, said: “We’re really committed to delivering our customer promise, which is all about going above and beyond and making travel experiences special, and this includes personalising our service and differentiating the customer experience. This investment in technology is just one of the ways we are empowering our crew to do this and the results we’ve seen from the trial have proved that customers are already starting to see the benefits.”