Tourism New Zealand has relaunched its travel trade website with the aim to deliver the best information, education, resources and support to inspire and help travel agents to sell New Zealand. The new website has simplified functionality with content grouped in four different sections: Training & Inspiration; Tools & Resources; News; and Events.
According to the release, the new website provides a comprehensive one-stop-shop for online training and inspirational content, as well as all sales tools and resources. The updated design and layout are more intuitive and user friendly for the agents. The website content is dedicated to informing them about New Zealand tourism product news, travel industry events and providing training opportunities to them.
Indian travel trade remains committed to destination New Zealand. There was an overall increase in engagement for the month of March due to the website’s relaunch, where India had the highest number of travel agents creating new 100% Pure New Zealand Specialist Program (NZSP) accounts (157) compared to the rest of the global markets. India along with Japan had the highest number of agents logging into (NZSP) to complete their modules.
“India is an important market for Tourism New Zealand and Indian travel agents play an integral role in our initiatives. Our new travel trade website is aimed at equipping our travel trade community with tools to engage their customers more creatively. Content available includes an extensive library of digital resources including all training webinars created over the past two years.” says Venessa Chen, Regional Marketing Manager-Asia, Tourism New Zealand.
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