Travel brands make Superbrands top 20

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

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British Airways, Virgin Atlantic, Hilton and Heathrow Airport have appeared in the top 20 business and consumer Superbrands list this year.

British Airways came second in the Business Superbrands list behind only Apple, while the airline made fourth place in the consumer list after Rolex, Apple and Microsoft.

The lists, independently put together by The Centre for Brand Analysis, saw Virgin Atlantic come fifth in the consumer list with Hilton and Heathrow Airport seventh and eighth in the B2B ranking.

“To be recognised by the industry and customers is a real honour,” said Abigail Comber, head of marketing at BA. “We are very proud of the success we achieved as official airline of the London 2012 Games, and our provoking Home Advantage campaign, which really resonated with the public.”

 

Top 20 Business Superbrands 2013

1. Apple                                                               11. BP

2. British Airways                                              12. BT

3. Google                                                             13. Bosch

4. Visa                                                                   14. Samsung

5. Virgin Atlantic                                               15. FedEx

6. IBM                                                                   16. Rolls-Royce Group

7. Shell                                                                  17. Royal Mail

8. Microsoft                                                        18. PayPal

9. London Stock Exchange Group              19. GlaxoSmithKline

10. MasterCard                                                 20. DHL

 

 

Top 20 Consumer Superbrands 2013

1. Rolex                                                                11. BMW

2. Apple                                                               12. Heinz

3. Microsoft                                                        13. BBC

4. British Airways                                              14. Facebook

5. Coca-Cola                                                       15. Lego

6. Google                                                             16. Disney

7. Hilton                                                               17. Marks & Spencer

8. Heathrow Airport                                        18. BP

9. Kellogg’s                                                         19. Dulux

10. Mercedes-Benz                                         20. Nescafé

Klook.com

EXPERT OPINION

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