The UK’s average hotel room rate paid increased by 4% in 2015, boosted by major international events such as the Rugby World Cup in the autumn. However, the latest Hotel Price Index (HPI) from Hotels.com shows that London room rates have seen a price decrease (-1%) since the previous year.
Despite the national increase, 32 of the 40 most popular UK destinations recorded more affordable averages of £100 or less a night in 2015. Renowned British favourites such as the Isle of Wight (£79), the Lake District (£91) and the Cotswolds (£100) fell into this category.
Evidence of the impact of the falling price of petrol at the pump can be seen in the average paid for accommodation in the North Sea oil capital of Aberdeen in 2015, which fell considerably (25%). Edinburgh also saw a slight decrease by 2%. However popular Scottish city Glasgow did not follow trend and saw a modest average increase of 2%.
Despite a year-on-year increase of 5% in its hotel prices, overall the seaside mecca of Blackpool was found to offer the best value for money in the UK amongst the most popular destinations with an average price of £64, followed by several Midlands cities: Coventry (£68), Derby (£69) and Leicester (£71).
On a global scale, average prices paid per night for hotel accommodation were up 1% in 2015 compared to 2014.
Isabelle Pinson, VP Marketing for EMEA of the Hotels.com brand, said: “Last year was a fantastic year for visitors to the UK thanks to its thriving culture and abundance of international sporting events. Although we have seen a slight increase in the average room rate, prices paid by consumers are still great value overall.”
Average Nightly Hotel Prices Paid in the Top 10 Most Popular Destinations in the UK in 2015
| Destination | 2015 | 2014 | % Change |
| London | £135 | £136 | -1% |
| Edinburgh | £104 | £106 | -2% |
| Manchester | £94 | £88 | 7% |
| Birmingham | £77 | £72 | 7% |
| Glasgow | £88 | £86 | 2% |
| Liverpool | £86 | £86 | 0% |
| Leeds | £85 | £79 | 7% |
| Bristol | £95 | £87 | 9% |
| Brighton | £94 | £88 | 7% |
| Cardiff | £90 | £83 | 8% |
Average Nightly Hotel Prices Paid in the Top 10 Best Value Destinations in the UK in 2015
| Destination | 2015 | 2014 | % Change |
| Blackpool | £64 | £61 | 5% |
| Coventry | £67 | £59 | 13% |
| Derby | £68 | £65 | 5% |
| Leicester | £71 | £67 | 6% |
| Sheffield | £71 | £65 | 8% |
| Nottingham | £71 | £64 | 11% |
| Plymouth | £72 | £69 | 5% |
| Swindon | £75 | £70 | 6% |
| Birmingham | £77 | £72 | 7% |
| Bournemouth | £78 | £75 | 5% |
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