USA megafam details announced
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Brand USA, British Airways and American Airlines have announced the destinations and route for the 2014 megafam this May.
There will be seven itineraries covering 21 states in the trips (see below), all ending in Austin, Texas for the grand finale.
UK and Ireland-based travel agents will have to log sales with British Airways and American Airlines to enter, as well as complete two specialist modules on its training website.
“The inaugural Megafam was hugely successful for us – both in terms of reinvigorating agents’ passion for the U.S. and creating value for our partners. Our aim is to supply travel agents with the knowledge and assurance they need in order to sell more of the USA as a holiday destination, and to ensure the United States is kept top of mind with agents and their customers,” said Chris Thompson, president and CEO of Brand USA.
The seven Brand USA megafam itineraries
1. Illinois – Utah – Colorado – New Mexico
2. California – Nevada – Arizona
3. Florida
4. Massachusetts – New Hampshire – Vermont – New York State
5. North Carolina – Georgia – South Carolina
6. Colorado – Nebraska – South Dakota
7. District of Columbia – Maryland – Virginia
All end in Austin, Texas.
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