Virgin Atlantic implements iBeacon
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Virgin Atlantic will start to send personal notifications to phones as part of developments in its customer communications.
The airline has announced it will use Apple’s iBeacon to send messages to customers such as reminding them to get their boarding pass ready or to push promotions.
The technology uses sensors and Bluetooth to contact passengers at the right time.
“At this stage, we’ve only skimmed the surface on the advantages that this technology can offer our customers. In the future, we expect it to further personalize our passenger’s journey, such as notifying an Upper Class passenger that there is an open appointment in the Clubhouse spa or introducing the crew members on their flight as they board the aircraft,” said Reuben Arnold, brand and customer engagement director at Virgin Atlantic.
“Our passengers are increasingly more connected as they travel and by using advanced technology we can improve customer experience and continue to put innovation at the heart of the flying experience,” he added.
Earlier this year Virgin Atlantic introduced Google Glass for crew helping and finding information for Upper Class passengers.
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