Visit Jersey launches new marketing campaign
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Visit Jersey has launched a new marketing campaign and accompanying website, located at jersey.com.
Keith Beecham, CEO of Visit Jersey said: “A destination needs to find its own story and I’m delighted that following extensive research and listening to our partners and islanders, we now have a wonderful Jersey story to share with the world.”
At the start of 2016, Visit Jersey recruited branding expert FutureBrand and began the challenge of re-positioning Jersey.
Lyndon Farnham, Minister for Economic Development, States of Jersey, said: “I am delighted that, following extensive consultation, Visit Jersey will be launching the new destination brand for Jersey. The visitor economy is a vital contributor to our overall economic and social wellbeing. People visit Jersey from all over the world for holidays, business, conferences and events and I’m very pleased that Visit Jersey together with their industry partners are working hard to grow our tourism economy and deliver more visitors to the island”.
Visit Jersey said the new brand identity will focus on the evocative emotions travellers are likely to feel on visiting the island – revitalized, calmed, refreshed and rejuvenated. Visit Jersey will deploy the brand in a new summer above the line campaign. This advert will appear on VoD on ITV Hub and Channel 4 Player and will be supported by a nationwide digital campaign.
Viewers will also be able to ‘step’ onto the island and experience Jersey for themselves in a series of 360° videos. There is an opportunity for thousands of viewers to win their own headsets to enjoy a virtual reality experience of different locations around the island, and a chance to win a dream Jersey break.
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